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折優惠：HK$74.4
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International Business: Environments and Operations(14版)
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沒有庫存
訂購需時10-14天
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9780273766957 | |
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Daniels | |
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華泰文化 | |
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2012年5月22日
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440.00 元
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HK$ 418
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詳
細
資
料
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叢書系列：國際企業管理
規格：平裝 / 888頁 / 普級 / 單色印刷 / 14版
出版地：台灣
國際企業管理
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分
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內
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簡
介
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International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice.
Bring the Concepts to Life: Author-Written Cases. Every chapter begins and ends with an author-written case that either introduces new material or integrates what has already been learned.
NEW Cases. This edition includes new, updated, and revised cases. The new cases in the fourteenth edition include:
Ch 2: Shifting Sands of Saudi Society
Ch 3: It’s a Knockoff World
Ch 4: Causes and Consequences of the Global Credit Crisis
Ch 6: Ecuador: A Rosy Export Future
Ch 9: Do Yuan to Buy Some Renminbi?
Ch14: Connecting within oneworld
Ch15: SpinCent: Starting-up Export
Ch16: Marketing to the Base of the Pyramid in Bangladesh
Ch17: Nokero: Lighting the World
Ch19: Does the Devil Really Wear Prada?
Anticipate What Will Happen Next: Looking to the Future. Each chapter offers scenarios that are important to managers, companies, or the world. The topic of each Looking to the Future feature alludes to ideas discussed in the chapter in a way that prompts students to engage their imagination about the future of the world.
See Both Sides of the Story: Point-Counterpoint. This feature brings the topics of major debates to life in a way students can understand and investigate, highlighting the diversity of perspectives that managers and policy-makers use to make sense of vital issues. The give-and-take between the two sides of the debate link theory and practice in a way that will help spark classroom discussion.
Stay on Top of the Globe: Geographic Literacy. This edition includes many maps to add interest and illustrate facts discussed in the text. Many case maps zero in on the case company’s home country or market region to give students a close-up look at foreign locales. A complete atlas can be found in Chapter 1.
NEW Provide the latest information: Current Events. This text includes discussions on topics trending in today’s business world, such as:
．The impact that the March 2011 Japan earthquake and tsunami had on financial markets, the Japanese yen, the competitive person of Japanese companies like Sony, and the global supply chain.
．The challenges in today’s global financial system, especially the budget crisis of Europe and the United States
作者簡介
John Daniels
現職：University of Miami
Lee Radebaugh
現職：Brigham Young University
Daniel Sullivan
現職：University of Delaware
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